When I first started learning copywriting, I studied the old school direct response guys. Gary Halbert. John Carlton. Dan Kennedy. But the best lesson I learned from them wasn't about copywriting. It was about business survival. John Carlton tells a story about his first day working with Gary
Twelve years ago, I was editing videos for five bucks each on Fiverr. Not because I had some grand plan. Because I needed the money. My day job barely covered expenses. I had zero business experience. No connections. No special talents that I knew of. Just wondering how I could
How 1 hour of daily prospecting built my business. When I look at my own business, it's easy to get caught up in all the activities that feel like building a business but don't actually move the needle. For example... perfecting your website copy, tweaking your
"I Don't Usually Open Sales Emails, But Yours Was Different" That's what the CEO told my client after they booked the call. (which turned into a 6-figure pipeline.) A CEO...someone who probably gets dozens of sales pitches daily—not only opened the email
Sometimes you catch yourself almost hoping for a layoff. Just so you'd have "permission" to finally pursue what you really want to do. Other times you're waiting for the perfect moment - when you have more savings, when the kids are older, when you
Had a fruitful half day today - mentoring students and the youth looking into the media and creative industry...on how I'm running Content Clinic and Caliph Creator (among others). Choosing what to study, what career to decide on can be pretty daunting. When I started out -
A question I ask myself at different checkpoints as I progress through the years. Why? Cause..things change. Circumstances change. People change. Your ways of thinking change. But what could remain constant, and you wouldn't mind doing for the rest of your life? Part of the answer for
It's one of the most confusing phases of a person’s life (to me, at least). Thinking about... ''Is this side hustle gonna work? How do I get clients? How much cash reserves such I have before quitting my job? What if I hate it? What